The launch follows the announcement that the global sports brand has become the Official Technical Kit Partner to England Rugby.
The iconic double-diamond of Umbro goes on sale for supporters as of the 11 September 2020. In addition to match day kit, Umbro will provide training wear and off-field kit for the teams as well as a full range of supporter wear for men, women and children.
Umbro joins England Rugby with nearly 100 years of experience in the development of performance products that have been tried and tested at the elite level across sports – including football, motorsport and rugby. Umbro’s experience in rugby extends to previous support of the home nations, multiple clubs and the 1971 British & Irish Lions.
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The brand’s extensive experience across sports and its pioneering approach to developing kit and rigorous testing has ensured Umbro is ready for rugby. With a thorough testing process, Umbro has ensured the England Rugby kit meets the unique demands of the modern game.
Anthony Little, Umbro Managing Director, said: “We are hugely excited to finally unveil the new England Rugby kit. We know just how much this shirt means to the players and fans who proudly wear it. The demands of modern rugby mean our kit needs to be ready for the challenge, so we have taken great pride in pouring all of our experience into the development and testing of all products, working with elite players and teams at the very top of the sport.”
“Umbro has an unprecedented history in football, allowing us to bring a wealth of knowledge into the production of rugby kit at the elite level. The partnership with England Rugby is a natural step in our brand evolution, one that reconnects us with our early roots.”
Simon Massie-Taylor, England Rugby Chief Commercial and Marketing Officer, added: “We are delighted to kick-start this next chapter with Umbro as the Official Technical Kit Partner, with the launch of their first range of England Rugby kit ahead of our international fixtures this Autumn. Umbro has a rich heritage supporting English sport and share our dedication to high performance and innovation. We look forward to collaborating with them for many seasons to come.”